Last updated: October 23, 2026

This Privacy Policy explains how Proteus Themes, LLC (“ProteusThemes”, “we” or “us”) collects, uses and shares personal information when you visit www.proteusthemes.com, create an account, buy or register our WordPress themes, start a free trial, or contact support. Proteus Themes, LLC is the controller of this information. We don’t sell your personal information.

If you have questions about this policy, email us at [email protected].

1. Information we collect

Your customer account

When you create or use an account at proteusthemes.com/account, we store your name, email address, username, password and billing country, plus your purchase history, license keys and support period. We store your password only in hashed form, so we can’t read it. When you sign in, WordPress sets session cookies that keep you logged in.

Purchases

FastSpring runs our checkout and sells our products to you as reseller and merchant of record. FastSpring collects your payment details and issues your invoice under its own privacy policy. It sends us your order details: your name, email address, country, the products you bought, the order ID, the amounts, and VAT or other tax information. We never receive your full card number.

Some existing subscriptions are renewed through Outseta, and a few products are paid through Stripe. Both process your payment details under their own privacy policies (Outseta, Stripe) and send us the order details listed above. If you redeem an AppSumo code, we receive the code and link it to your account.

Theme licenses and updates

When a website registers one of our themes or checks for updates, it sends us the license key (or an Envato/ThemeForest purchase code or token), the site URL and the theme version. If you enter your email address during registration, we receive that too, along with your choice about subscribing to our newsletter. We verify Envato purchase codes with Envato’s API. Envato handles its own data under its privacy policy.

Free trial sites

To start a free trial, you give us your name, email address and the theme you want to try. We use them to create a temporary WordPress site and email you the login instructions. When you sign up, you agree to receive a few onboarding emails and occasional promotional emails. You can unsubscribe at any time using the link in any of them.

Newsletter

If you subscribe to our newsletter, for example when you buy or register a theme and choose to subscribe, we send it through Mailchimp, which stores your email address and the theme you’re interested in under its own privacy statement. Every newsletter has an unsubscribe link.

Support

When you email [email protected] or open a ticket from the Support tab in your account, we keep your messages, attachments and ticket history in our helpdesk system.

If you install our optional “Send site report” plugin, it sends our support team technical information about your site: your WordPress and PHP versions, active theme and plugins, and error logs.

Theme ratings and testimonials

You can rate a theme in your account. If you give it 4 or 5 stars and add a quote, we may publish the quote on our website as a testimonial, together with the name you entered. We never publish your email address.

Chat on our website

ClevrBot, an AI chat assistant on our website, processes the messages you type so it can answer you. Please don’t share passwords, payment details or other sensitive information in the chat.

Our customer messaging (CRM) widget may ask for your email address so we can follow up with you. If you give it, or if you’re signed in, it links your name and email address to your conversations with us and the pages you visit on our site.

Information collected automatically

When you visit our website, we and our service providers automatically collect:

  • Server and security logs: your IP address, browser user agent and the URLs you request.
  • Cloudflare data: Cloudflare delivers and protects our website. It sees your IP address and may set security cookies.
  • Analytics: Google Analytics 4, loaded through Google Tag Manager, uses cookies and identifiers to measure how visitors use our site, such as the pages they view.
  • Advertising: the Meta (Facebook) Pixel uses cookies and identifiers to record page views and checkout events, such as starting a checkout or completing a purchase and its value. Meta uses this to measure our ads and show them to people who have visited our site.
  • Fonts: some of our fonts load from Adobe Fonts, which receives your IP address and browser information when a page loads.

Reading our help center and documentation involves no data collection beyond what’s described here.

2. How we use your information and our legal bases

We use personal information only for the purposes below. For people in the European Economic Area (EEA), the United Kingdom and Switzerland, we also list the legal basis for each purpose.

  • Running your account and showing your purchases, license keys and support period. Legal basis: contract.
  • Processing orders with FastSpring, delivering products, and sending account and order emails. Legal basis: contract.
  • Keeping tax and accounting records. Legal basis: legal obligation.
  • Verifying licenses and purchase codes and delivering theme updates. Legal basis: contract, and our legitimate interest in sending updates only to licensed users.
  • Running your free trial, including sending login instructions and onboarding emails. Legal basis: contract.
  • Sending promotional emails to trial users and newsletter subscribers. Legal basis: consent, which you can withdraw by unsubscribing.
  • Providing support, including reviewing site reports you choose to send. Legal basis: contract, or our legitimate interest in answering questions from people who haven’t bought yet.
  • Publishing testimonials. Legal basis: consent. You can ask us to remove your testimonial at any time.
  • Answering chat messages and keeping a record of your conversations with us and, if you’re signed in, the pages you visit. Legal basis: our legitimate interest in answering questions about our products and helping customers, or contract when you ask about something you bought.
  • Analytics and advertising (Google Analytics and the Meta Pixel). Legal basis: consent where the law requires it for these cookies, and otherwise our legitimate interest in improving our website and promoting our products.
  • Security and abuse prevention, using Cloudflare and our server logs. Legal basis: our legitimate interest in protecting our services and users.
  • Complying with the law and protecting our rights, such as responding to lawful requests or defending legal claims. Legal basis: legal obligation or our legitimate interests.

You can object to processing based on our legitimate interests, and you can withdraw consent at any time (see section 8). Withdrawing consent doesn’t affect processing that happened before.

Without your email address, we can’t create your account, deliver your purchase or set up your trial.

3. How we share your information

We don’t sell your personal information. We share it only with:

  • Service providers that run parts of our business for us: our web hosting provider, Cloudflare, our transactional email delivery provider, our helpdesk system, ClevrBot, our customer messaging (CRM) widget, Mailchimp for the newsletter, Adobe Fonts, and Outseta and Stripe for some payments. They may use your information only to provide their services to us.
  • FastSpring, which handles your purchase as merchant of record, and Envato, when we verify a purchase code.
  • AppSumo, to confirm a code you redeem.
  • Google and Meta, through the analytics and advertising tools described in section 1. They may also use this information under their own terms. See how Google uses information from sites that use its services and Meta’s Privacy Policy.
  • The public, when we publish a testimonial. Only the name you entered and your quote are shown.
  • Authorities, when the law requires it or in response to a valid legal request, such as a court order.
  • A buyer or successor, if we’re involved in a merger, acquisition or sale of all or part of our business.

4. Cookies and similar technologies

Cookies are small files that a website stores in your browser. We and our service providers use cookies and similar technologies, such as pixels, for these purposes:

Technology Provided by What it does Type
Login cookies ProteusThemes (WordPress) Keep you signed in to your account Essential
Security cookies Cloudflare Tell real visitors apart from bots and protect the site from attacks Essential
Customer messaging widget Our CRM widget provider Links your conversations and the pages you visit to your account when you’re signed in Functional
Google Tag Manager and Google Analytics 4 Google Measure how visitors use our site, such as which pages they view Analytics
Meta Pixel Meta Measure our ads on Meta’s platforms and show our ads to people who visited our site Advertising
Adobe Fonts Adobe Loads the font used for our headings Functional

To control these technologies:

  • Block or delete cookies in your browser settings. Without essential cookies you can’t sign in, and some parts of the site may not work.
  • Install the Google Analytics opt-out browser add-on.
  • Change how Meta uses your information for ads in the ad preferences of your Meta account.
  • If you live in the US, opt out of sharing for targeted advertising as described in section 8.

5. International data transfers

We’re based in the United States. We and our service providers process personal information in the US and other countries, whose data protection laws may differ from yours.

When we transfer personal information from the EEA, the UK or Switzerland to a country without an adequacy decision, we use safeguards such as the Standard Contractual Clauses approved by the European Commission and their UK and Swiss equivalents. For recipients certified under the EU-U.S. Data Privacy Framework (or its UK and Swiss extensions), we may rely on that framework instead. You can ask us for a copy of the relevant safeguards by emailing [email protected].

6. How long we keep your information

  • Account, order and license records: for as long as your account exists, and after that for as long as we need them to meet tax, accounting and other legal obligations.
  • Support conversations, including attachments and site reports: for as long as we need them to provide support.
  • Trial sites: the trial site and all of its content are deleted when the trial expires.
  • Analytics and advertising data: for the periods set by our settings with Google and Meta and by their own policies.

We keep other personal information only as long as we need it for the purposes in this policy, unless the law requires us to keep it longer.

7. How we protect your information

We take reasonable measures to protect personal information from loss and from unauthorized access, use or disclosure. For example, our website uses encrypted (HTTPS) connections, we store passwords only in hashed form, Cloudflare helps protect the site from attacks, and your payment details stay with our payment providers.

No system is completely secure, so we can’t guarantee the absolute security of your information. Please use a strong, unique password.

8. Your rights and choices

Wherever you live, you can unsubscribe from promotional emails, control cookies as described in section 4, and ask us to access, correct or delete your personal information.

If you’re in the EEA, the UK or Switzerland

You have the right to:

  • Access the personal information we hold about you and get a copy.
  • Correct inaccurate or incomplete information.
  • Delete your information, unless we need to keep it, for example for tax records.
  • Restrict how we use your information in certain situations.
  • Receive information you gave us in a machine-readable format, or have it sent to another company where technically feasible.
  • Object to processing based on our legitimate interests, and to direct marketing at any time.
  • Withdraw consent where we rely on it.
  • Complain to a data protection supervisory authority, in particular where you live or work or where you think the law was broken. You can find yours on the European Data Protection Board’s list of members. In the UK, contact the Information Commissioner’s Office; in Switzerland, the Federal Data Protection and Information Commissioner.

We don’t make decisions about you based solely on automated processing that have legal or similarly significant effects.

If you live in a US state with a consumer privacy law

Depending on where you live, you may have the right to:

  • Know and access the personal information we’ve collected about you, including its categories, sources, purposes and recipients, and get a copy in a portable format.
  • Delete personal information we’ve collected from you, subject to legal exceptions.
  • Correct inaccurate personal information.
  • Opt out of the sale of personal information, “sharing” for cross-context behavioral advertising, and targeted advertising.
  • Appeal our decision if we decline your request.
  • Not be discriminated against for using these rights, for example by being denied service or charged a different price.

In the past 12 months, we have collected these categories of personal information, as described in section 1: identifiers (such as name, email address, username, IP address, license keys and online identifiers); customer records and commercial information (such as billing country, products bought, order details and support period); and internet or other network activity (such as pages viewed, checkout events, server logs and site reports you send). We collected it from you, from your browser or website, and from FastSpring, Outseta, Stripe, Envato and AppSumo. We use it for the purposes in section 2 and disclose it to the recipients in section 3.

Your account password counts as sensitive personal information under some state laws. We use it only to let you sign in and keep your account secure.

Sharing for targeted advertising and how to opt out

We don’t sell your personal information. However, our website uses the Meta Pixel and Google Analytics, which let Meta and Google collect identifiers and information about your activity on our site, such as the pages you view and checkout events. Under some US state laws, including California’s, this may count as “sharing” personal information for cross-context behavioral advertising or as processing for targeted advertising.

You can opt out in these ways:

  • Email [email protected] with the subject “Do not share my personal information”.
  • Use the cookie controls described in section 4.

We don’t knowingly sell or share the personal information of anyone under 16.

9. How to exercise your rights

To make a request, email [email protected] and tell us what you’d like us to do. If you have an account, please write from the email address linked to it, because that helps us verify the request.

We may need to verify your identity before we act, for example by asking you to confirm details about your account or purchases. We’ll respond within the time required by applicable law. Where the law allows, an authorized agent can make a request for you; we may ask for proof that you authorized them and ask you to verify your identity directly with us.

If we decline your request, we’ll explain why. Where your state law gives you a right to appeal, you can appeal by replying to our decision. We’ll tell you the outcome and, if you still disagree, how to contact your state attorney general.

10. Children

Our services are not directed to children under 16, and we don’t knowingly collect personal information from them. If you believe a child under 16 has given us personal information, email us and we’ll take steps to delete it.

11. Changes to this policy

We may update this policy as our services, our practices or the law change. When we do, we’ll change the “Last updated” date at the top. For significant changes, we’ll also let you know where appropriate, for example by email or with a notice on our website.

12. Contact us

If you have questions or concerns about this policy or your personal information, contact us:

  • Email: [email protected]
  • Mail: Proteus Themes, LLC, 216 Commerce Ave #173, Southern Pines, NC 28387, USA